--- title: "Credit Karma: car dealership friend or foe?" description: "Credit Karma: car dealership friend or foe?" image: https://dealerpolicy-3811296.hs-sites.com/hubfs/Blog%20Images/credit%20karma%20car%20dealership.png --- [![DealerPolicy](https://dealerpolicy-3811296.hs-sites.com/hs-fs/hubfs/DP_Logo_Horizontal_2Color_Charcoal_RGB-1.png?width=1648&height=129&name=DP_Logo_Horizontal_2Color_Charcoal_RGB-1.png "DealerPolicy")](https://dealerpolicy-3811296.hs-sites.com/) [![DealerPolicy Insurance](https://dealerpolicy-3811296.hs-sites.com/hs-fs/hubfs/Logos/Dealer%20Policy%20Logo/Horizontal%20Red%20and%20Grey_TM.png?width=383&name=Horizontal%20Red%20and%20Grey_TM.png)](https://dealerpolicy-3811296.hs-sites.com/dealerpolicyinsuranceagency) [Login](https://app.dealerpolicy.com/) [![Raise my F&I Gross](https://no-cache.hubspot.com/cta/default/3811296/532ab2c1-7ae1-495a-8d7e-e8c317fdae6a.png)](https://cta-redirect.hubspot.com/cta/redirect/3811296/532ab2c1-7ae1-495a-8d7e-e8c317fdae6a) [Login](https://app.dealerpolicy.com/) [![Raise my F&I Gross](https://no-cache.hubspot.com/cta/default/3811296/532ab2c1-7ae1-495a-8d7e-e8c317fdae6a.png)](https://cta-redirect.hubspot.com/cta/redirect/3811296/532ab2c1-7ae1-495a-8d7e-e8c317fdae6a) Posted on: October 25, 2018 # Credit Karma: car dealership friend or foe? Posted by: [Travis Fitzgerald](https://dealerpolicy-3811296.hs-sites.com/blog/author/travis-fitzgerald) Share this: [mailto:?subject=Check%20out%20https://dealerpolicy-3811296.hs-sites.com/blog/credit-karma-car-dealership](mailto:?subject=Check%20out%20https://dealerpolicy-3811296.hs-sites.com/blog/credit-karma-car-dealership) ### ![credit karma car dealership](https://dealerpolicy-3811296.hs-sites.com/hs-fs/hubfs/Blog%20Images/credit%20karma%20car%20dealership.png?width=600&name=credit%20karma%20car%20dealership.png) It’s a conversation every dealership is having right now, and for good reason. **Credit Karma**, the beloved, cross-device credit monitoring software favored by millennials, has taken the credit reporting stage. According to Bloomberg, **Credit Karma** “claims 75 million members, including almost half of all U.S. millennials and a third of all Americans with credit reports.”. And that was just last year. With rising debt, shifting interest rates, and general economic uncertainty, it’s a no brainer that **Credit Karma** has risen to fame in recent years, and it’s a situation dealerships can’t ignore. With new features, **Credit Karma** can now provide consumers with the power to use their credit without leaving the site. This includes offering up credit card deals, mortgage loans--and you guessed it---auto loans. These offers are dished to consumers in real time as they scroll through their credit report summary. There are a few things make dealerships nervous, and one is losing control over the car buyer’s monthly payment. With consumers having more access to credit reports, scores, and pre-qualified auto loans - how can dealers ensure they are able to meet their bottom line and not get lost in the credit power struggle? The good news is there are some upsides that get swept away when the uneasiness settles in. **1. Leverage the app to establish trust** Remember the subprime mortgage crisis? Well, one thing we learned is that just because someone approves you for a loan doesn’t mean you take it. The same applies to any type of online credit offer. Moral of the story - thoughtfully offer to review the pre-approved rate and terms to ensure your customer is getting the best loan possible, and gain some trust while you are doing it. **2. Timing may be on your side** Many people put off making a large purchase or investment based on credit scores; lack of access, unwanted hard inquiries, pull fees, etc. However, having free, 24/7 access to your credit score will definitely come in handy when the time comes, and may end up the tipping point - in the dealership’s favor. **3. Be the expert in all that you do** Dealers need to be more than just automotive experts. It’s incredibly attainable to become an expert in technology, especially industry-specific, modern, highly relevant technology. It will also win you major points - especially with Millennials and Generation Z age groups (If you don’t know what Generation Z is, look is up now!). It may seem that Credit Karma isn’t a friend...or a foe. But at the end of the day - it’s here to stay, and as they say: “If you can’t beat them, join them.”   [![Horizontal CTA | 2019 Auto Dealership Income 2019 Ebook - NB UPDATED](https://no-cache.hubspot.com/cta/default/3811296/95620791-9d47-4606-bb1f-a2f58d0883be.png)](https://cta-redirect.hubspot.com/cta/redirect/3811296/95620791-9d47-4606-bb1f-a2f58d0883be) Topic(s): ## [Travis Fitzgerald](https://dealerpolicy-3811296.hs-sites.com/blog/author/travis-fitzgerald) ## Recent Posts [ Posted on February 24, 2022 By Travis Fitzgerald Polly Delivers First Personalized Insurance Enrollment Integrated Into The Auto Retail Experience ](https://dealerpolicy-3811296.hs-sites.com/blog/polly-announces-dealer-com-integration) [ Posted on January 11, 2022 By Travis Fitzgerald DealerPolicy Announces New Strategic Partnership with APCO Holdings ](https://dealerpolicy-3811296.hs-sites.com/blog/dealerpolicy-announces-new-strategic-partnership-with-apco-holdings) [ Posted on December 21, 2021 By Travis Fitzgerald DealerPolicy Appoints Insurance Industry Veteran Tom Super as Head of Agency Solutions ](https://dealerpolicy-3811296.hs-sites.com/blog/dealerpolicy-appoints-insurance-industry-veteran-tom-super-as-head-of-agency-solutions) ## Subscribe to our blog. ## Contact DealerPolicy [** sales@dealerpolicy.com](mailto:sales@dealerpolicy.com) [** 1.800.564.0900](tel:18005640900) ## Company [For Automotive Retailers](https://dealerpolicy-3811296.hs-sites.com/for-dealerships) [For Insurance Carriers](https://dealerpolicy-3811296.hs-sites.com/for-carriers) [Leadership Team](https://dealerpolicy-3811296.hs-sites.com/leadership) [Newsroom](https://dealerpolicy-3811296.hs-sites.com/blog/tag/newsroom) ## Our Blog [Blog Home](https://www.dealerpolicy.com/blog) [F&I](https://www.dealerpolicy.com/blog/tag/fi) [Digital Retailing](https://www.dealerpolicy.com/blog/tag/digital-retailing) [Newsroom](https://www.dealerpolicy.com/blog/tag/newsroom) ## Learn More [Contact Us](https://dealerpolicy-3811296.hs-sites.com/contact-us) [Careers](https://dealerpolicy-3811296.hs-sites.com/careers) [Login](https://app.dealerpolicy.com/) [DealerPolicy Insurance](https://www.dealerpolicyinsurance.com) [![Book a Demo](https://no-cache.hubspot.com/cta/default/3811296/d13752e9-bd0e-48e0-a4d3-0ee4b23f21e8.png)](https://cta-redirect.hubspot.com/cta/redirect/3811296/d13752e9-bd0e-48e0-a4d3-0ee4b23f21e8) DealerPolicy Insurance Agency is a licensed agency and a wholly owned subsidiary of DealerPolicy. 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