--- title: Why auto dealerships should be recruiting the next generation for sales description: Why auto dealerships should be recruiting the next generation for sales image: https://dealerpolicy-3811296.hs-sites.com/hubfs/Blog%20Images/Auto%20Dealer%20Recruiting.jpeg --- [![DealerPolicy](https://dealerpolicy-3811296.hs-sites.com/hs-fs/hubfs/DP_Logo_Horizontal_2Color_Charcoal_RGB-1.png?width=1648&height=129&name=DP_Logo_Horizontal_2Color_Charcoal_RGB-1.png "DealerPolicy")](https://dealerpolicy-3811296.hs-sites.com/) [![DealerPolicy Insurance](https://dealerpolicy-3811296.hs-sites.com/hs-fs/hubfs/Logos/Dealer%20Policy%20Logo/Horizontal%20Red%20and%20Grey_TM.png?width=383&name=Horizontal%20Red%20and%20Grey_TM.png)](https://dealerpolicy-3811296.hs-sites.com/dealerpolicyinsuranceagency) [Login](https://app.dealerpolicy.com/) [![Raise my F&I Gross](https://no-cache.hubspot.com/cta/default/3811296/532ab2c1-7ae1-495a-8d7e-e8c317fdae6a.png)](https://cta-redirect.hubspot.com/cta/redirect/3811296/532ab2c1-7ae1-495a-8d7e-e8c317fdae6a) [Login](https://app.dealerpolicy.com/) [![Raise my F&I Gross](https://no-cache.hubspot.com/cta/default/3811296/532ab2c1-7ae1-495a-8d7e-e8c317fdae6a.png)](https://cta-redirect.hubspot.com/cta/redirect/3811296/532ab2c1-7ae1-495a-8d7e-e8c317fdae6a) Posted on: October 25, 2018 # Why auto dealerships should be recruiting the next generation for sales Posted by: [Travis Fitzgerald](https://dealerpolicy-3811296.hs-sites.com/blog/author/travis-fitzgerald) Share this: [mailto:?subject=Check%20out%20https://dealerpolicy-3811296.hs-sites.com/blog/auto-dealership-recruiting](mailto:?subject=Check%20out%20https://dealerpolicy-3811296.hs-sites.com/blog/auto-dealership-recruiting) ### ![Auto Dealer Recruiting](https://dealerpolicy-3811296.hs-sites.com/hs-fs/hubfs/Blog%20Images/Auto%20Dealer%20Recruiting.jpeg?width=600&name=Auto%20Dealer%20Recruiting.jpeg) Selling cars has never been an easy career, and as of late, it’s been increasingly difficult for dealerships to recruit and retain young talent to take on this challenging career path.  According to a recent Hireology study quoted in this [**August 2018 Wall Street Journal**](https://www.wsj.com/articles/auto-dealers-struggle-to-recruit-retain-younger-workers-1535016600) article, it has been hard to “convince workers in their 20s and 30s to work and stay in an auto retail business defined by long shifts, weekends on the selling floor, haggling and commission-based pay.” In fact, “nearly 60% of dealership hires are millennial workers, and more than half of these new hires turn over annually”. It’s no surprise that Millennials are burdened with higher debt compared to other generations, and therefore seeking more stable pay and benefits - making commission-based work a scary option. However, **Generation Z**, born between the late 90’s to mid 00’s, exhibit traits that are in-line with those desired in the automotive dealership space; and herein lies the opportunity. When digging a little further, dealerships--if positioned properly--are at an advantage. By adjusting recruitment efforts to properly align with what **Generation Z** is looking for in a career, there proves to be some synergy. After reading ** **[**8 Ways Generation Z Will Differ From Millennials In The Workplace**](https://www.forbes.com/sites/deeppatel/2017/09/21/8-ways-generation-z-will-differ-from-millennials-in-the-workplace/#1cfacdd076e5)**, **we learned that **Generation Z** are: 1. Skipping college: Fearing crippling debt, “More of **[Generation Z]** are [skipping higher education](http://www.business2community.com/social-data/15-aspects-that-highlight-how-generation-z-is-different-from-millennials-01244940#aEMSpff4sSYOuS7q.97) than their millennial counterparts, and moving straight into the workforce.” 2. Competitive in nature: **Generation Z** like a challenge, and are motivated by reward and merit for high performance. 3. Valuing independence and entrepreneurial spirit: They seek autonomy and have a “desire for financial success”. They’ve seen their parents weather financial hardship during the 2008 economic collapse, and want more control over their own financial future. 4. Tech-savvy: This generation has never known a world without being connected through technology. They can provide the strategic, cross-device technology experience dealerships need to carry the business into the future. 5. Happiest interacting with faces: Text isn’t real engagement to **Generation Z**. Speaking “face to face” is how they prefer to connect with other humans and the world around them. There is so much promise on the horizon for the next generation of automotive sales. By putting extra effort into communicating these values to this passionate, motivated, and hard-working generation, dealerships can begin the evolution, and change the perception, of a career selling cars.   [![Horizontal CTA | 2019 Auto Dealership Income 2019 Ebook - NB UPDATED](https://no-cache.hubspot.com/cta/default/3811296/95620791-9d47-4606-bb1f-a2f58d0883be.png)](https://cta-redirect.hubspot.com/cta/redirect/3811296/95620791-9d47-4606-bb1f-a2f58d0883be) Topic(s): ## [Travis Fitzgerald](https://dealerpolicy-3811296.hs-sites.com/blog/author/travis-fitzgerald) ## Recent Posts [ Posted on February 24, 2022 By Travis Fitzgerald Polly Delivers First Personalized Insurance Enrollment Integrated Into The Auto Retail Experience ](https://dealerpolicy-3811296.hs-sites.com/blog/polly-announces-dealer-com-integration) [ Posted on January 11, 2022 By Travis Fitzgerald DealerPolicy Announces New Strategic Partnership with APCO Holdings ](https://dealerpolicy-3811296.hs-sites.com/blog/dealerpolicy-announces-new-strategic-partnership-with-apco-holdings) [ Posted on December 21, 2021 By Travis Fitzgerald DealerPolicy Appoints Insurance Industry Veteran Tom Super as Head of Agency Solutions ](https://dealerpolicy-3811296.hs-sites.com/blog/dealerpolicy-appoints-insurance-industry-veteran-tom-super-as-head-of-agency-solutions) ## Subscribe to our blog. ## Contact DealerPolicy [** sales@dealerpolicy.com](mailto:sales@dealerpolicy.com) [** 1.800.564.0900](tel:18005640900) ## Company [For Automotive Retailers](https://dealerpolicy-3811296.hs-sites.com/for-dealerships) [For Insurance Carriers](https://dealerpolicy-3811296.hs-sites.com/for-carriers) [Leadership Team](https://dealerpolicy-3811296.hs-sites.com/leadership) [Newsroom](https://dealerpolicy-3811296.hs-sites.com/blog/tag/newsroom) ## Our Blog [Blog Home](https://www.dealerpolicy.com/blog) [F&I](https://www.dealerpolicy.com/blog/tag/fi) [Digital Retailing](https://www.dealerpolicy.com/blog/tag/digital-retailing) [Newsroom](https://www.dealerpolicy.com/blog/tag/newsroom) ## Learn More [Contact Us](https://dealerpolicy-3811296.hs-sites.com/contact-us) [Careers](https://dealerpolicy-3811296.hs-sites.com/careers) [Login](https://app.dealerpolicy.com/) [DealerPolicy Insurance](https://www.dealerpolicyinsurance.com) [![Book a Demo](https://no-cache.hubspot.com/cta/default/3811296/d13752e9-bd0e-48e0-a4d3-0ee4b23f21e8.png)](https://cta-redirect.hubspot.com/cta/redirect/3811296/d13752e9-bd0e-48e0-a4d3-0ee4b23f21e8) DealerPolicy Insurance Agency is a licensed agency and a wholly owned subsidiary of DealerPolicy. 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